Did you know with an ad-lite subscription to Derry Journal, you get 70% fewer ads while viewing the news that matters to you. Social media really is feeding our eating habits – with almost half of meal choices being driven by what we’ve seen online. When a TikToker or influencer gets creative with a frozen tomato or sliced cucumber, sales soar.
Just Eat orders of cucumbers doubled this year and demand for Co-op salad tomatoes on the site were up by 103% - thanks to the viral tomato toast. Advertisement Advertisement And despite the trend for cleaner, leaner eating, the announcement earlier this year that Oasis were reuniting led to a yearning for Britcore, with Greggs sausage rolls became the biggest selling lunchtime item on Just Eat . The craving for nostalgic food is set to continue into the New Year, with Brits seeking a comforting ‘hug’ in the form of Jam Roly Polys, Black Forest Gateaux and Jaffa Cakes.
The online food delivery company has compiled its Food Trends Report for 2024 and what they expect to be in demand for 2025 with food futurologist Dr Morgaine Gaye predicting 'What's Hot' and 'What's Not' for the year ahead. The report reveals this year's eating habits are heavily influenced by TikTok, with half of the 2,000 Brits surveyed (49%) admitting their meals are swayed by what they see online. More than half (55%) even confessed to buying specific groceries after seeing influencers talking about them on social media.
Despite 281 million TikTok food video.