Stacy Fernandez Trending This woman confronted a Burlington worker for taking all of the viral Hello Kitty blankets before customers could get them. You won’t believe how she reacted. Hello Kitty has been a fashion staple for decades, from the printed glittery T-shirts you wore in middle school to collaborations with luxury brands like Blumarine and athletic brands like Puma and Nike.

Hello Kitty was first introduced in the 1970s as an animated series by Yuko Shimizu. Once they started releasing Hello Kitty merchandise, she became a ’90s staple for fans of all ages, from preteens to adults. Hello Kitty has been that girl, and she had a fashion-dominating resurgence last year as celebrities, including Kim Kardashian, North West, Saweetie, and Dua Lipa, were spotted out wearing her, .

And her rise hasn’t stopped at clothing. Hello Kitty is having her Rae Dunn moment (you know, that viral brand that puts words on every household item you can imagine), also partially thanks to collectors on TikTok posting their merch. And just like with other cult favorite brands like Rae Dunn and Stanley Cups, people are eagerly waiting outside retail stores like T.

J. Maxx, Marshalls, and Burlington Coat Factory to be the first to grab Hello Kitty items at a retail price before the resellers get to them. One person on Reddit said she from a reseller—more than double the retail price.

Based on the comments, she might have been scammed into buying a fake. This Burlington customer wasn’t .