Back in April, Snapchat announced that it had seen an 85% uptick in SMB advertisers in the app , which has also driven a big increase in comparative ad revenue in the first half of the year . So how did it do it? Today, Snap has shared an overview of its evolving ad tools , which have helped to provide more capacity for Snap advertisers to reach more users, create better ads, and boost performance. And as Snap continues to drive better results, they could also get you more interested in Snap’s emerging and improving ad options.
First off, Snap has outlined recent improvements to its Lead Gen Ads, including enhanced lead optimization, and an integration with Zapier to automate leads reporting into your CRM. Snap says that these updates have led to a 69% reduction in cost-per-lead, and a 62% increase in Lead form submission rate. Led gen ads can be a great way to measure interest, while also building a direct outreach pipeline with your campaigns.
Snap’s enhanced offerings provide more options on this front. Snap’s also improved its app ads, with new bidding capabilities and improved optimization to support app installs, app purchase, and “app re-engage purchase ” capabilities . Snap’s also seen good response with initial tests of its “ Value Optimization” option for app advertisers, which enables marketers to bid on the basket value of purchases driven.
As per Snap : “Early test results are encouraging, and indicate that mobile gaming and eCommerce advertiser.