In the age of social media, influencers wield significant power to shape public opinion. And with this power they also have responsibility not only to the brands they promote but also to their followers', many of whom may trust them blindly. It appears that Sarah Sarosh, a fashion influencer with over 200K followers, forgot this very responsibility.
In what can be called a repulsive post, Sarah Sarosh posted a video on the heinous Kolkata murder-rape case where she can be seen smiling and applying make-up. In one-minute-four-second video, which has now been deleted, she is promoting makeup products that she seemingly is endorsing, while a commentary on the brutal rape and murder case runs in the background. The video, criticised for being insensitive and out-of-touch, sparked widespread outrage across various social media platforms.
Despite issuing an apology, the incident has ignited a broader conversation about the appropriateness of using certain social media formats to discuss such grave issues. Sarah Sarosh's controversial video The video in question was part of a "Get Ready With Me" (GRWM) series, a popular format where influencers apply makeup while engaging in conversation. In this particular video , Sarah Sarosh appeared cheerful and upbeat as she applied serums, face creams, and makeup, all while a voiceover narrated the harrowing details of a recent crime in Kolkata.
The stark contrast between the lighthearted makeup tutorial and the grave subject matter led to an .