Forget traveling to expand your horizon — sleep tourism is the travel trend for those prioritizing rest and relaxation. Dubbed ‘The Great Recharge’ by Hilton, sleep tourism is going to be one of the biggest travel trends for 2025. That’s because this popular form of vacation extends out of the global wellness tourism industry — reportedly worth more than US$800 billion globally and expected to boom.
Instead of freedom and adventure, people are looking for ways to restore their energy and mental well-being through restful experiences. And if you get to sleep on one of this year’s best mattresses and get top-rated sleep advice at the same time, why wouldn’t you? Rest is becoming a luxury — and sleep tourism is cashing in. But should you take part? Here’s everything you need to know.
What is sleep tourism? Sleep tourism is the growing travel trend where holidaymakers visit a specialized place or hotel in an effort to improve their sleep quality or experience restful sleep. These trips, often to luxury hotels, retreats, or wellness centers, are designed to offer environments and activities that promote relaxation and address sleep problems. Psychotherapist Heather Darwall-Smith , who specializes in sleep therapy, says, “At its core, sleep tourism speaks to desire for rest in an overstimulated world.
We’re looking for a need to escape from the relentless demands of modern life. Our brains and bodies are often in a chronic state of stress , juggling multiple r.