In a world where stress dominates and burnout feels unavoidable, the travel industry is turning to a comforting new escape: sleep tourism. Dubbed “napcations” and “dream tourism,” this emerging trend prioritises slowing down over sightseeing, offering travellers the opportunity to rest, reset, and recharge. According to a report by HTF Market Intelligence, sleep tourism is now a staggering $640 billion global market, projected to exceed $1 billion by 2028.
Additionally, the Skyscanner Travel Trends 2025 report highlights the rise of wellness tourism, noting that 70% of Indian travellers seek holistic experiences, with 57% prioritising health during vacations—aligning perfectly with the goals of sleep tourism. The Need for Rest Sleep deprivation is a growing concern, with many people struggling to get enough rest. In India, 13% of the population averages less than five hours of sleep per night.
The demands of modern life—tight deadlines, constant notifications, and urban chaos—have made quality sleep a luxury. Chronic sleep deprivation often becomes the price for keeping up. “Sleep is the foundation of wellness,” says Mark Sands, Vice President of Wellness at Six Senses Hotels Resorts Spas.
“Without it, everything else—nutrition, exercise, mindfulness—cannot reach its full potential.” Reimagining the travel experience Hotels and wellness retreats are addressing this need by curating experiences that prioritize sleep and overall well-being. "At Six Sen.