Ever checked into a hotel with an agenda to sleep in? Yes, Indians are now opting for comfortable rest in a hotel room to deal with their lack of sleep. On World Sleep Day, we find out what a sleep-deprived nation is seeking from its hospitality industry.After a whirlwind week of exploring Thailand packed with boat tours, I checked into Innside by Melia, a sleek retreat in bustling Sukhumvit in Bangkok, determined to reclaim my lost sleep.
My 29th-floor suite overlooked the city's chaos in perfect silence. While my friend transformed the bedroom into a dark sanctuary, I sank into the plush double couch by the window. For the next two days, we did little but sleep—deep, uninterrupted, and utterly restorative.
Bedroom at Innside by Melia in BangkokInternational hotel brands prioritise sleep quality. This chic urban retreat in Bangkok’s financial district offers top-tier amenities, including Thai massages. However, Four Seasons, the iconic luxury hotel chain was the first ever to introduce the ‘Pillow Menu’, with options ranging from Body, Foam, Orthopaedic, and Feather, each designed for personalised comfort.
Most five star hospitality brands now offer this service, under ‘Sleep tourism’ - a growing travel trend where destinations and hotels offer specialised experiences, amenities, and wellness programs designed to improve sleep quality and deep relaxation.How India sleepsOurs is one of Asia’s most sleep-deprived nations, trailing only Japan, Singapore, and South .