NEW YORK , Aug. 6, 2024 /PRNewswire/ -- The global sleep mask market size is estimated to grow by USD 1.56 billion from 2024-2028, according to Technavio.
The market is estimated to grow at a CAGR of 4.5% during the forecast period. Rapid growth in online sales is driving market growth, with a trend towards growing influence of digital media on consumers.
However, high trade tariffs and stringent regulations poses a challenge. Key market players include Bedtime Bliss, Bucky, Earth Therapeutics, EcoTools, HappyLuxe, HIBERMATE, Jersey Slumber Eye Masks, Lumos Sleep , LUNYA, Mavogel, Nidra Sleep , Pepkor Holdings Ltd., PrettyCare, Slip Silk Pillowcase LLC.
, Sonoma Lavender , Swanwick Sleep, Tempur Sealy International Inc., Wild Essentials LLC., WUMINGLU, and ZimaSilk.
. Get a detailed analysis on regions, market segments, customer landscape, and companies - Click for the snapshot of this report Key Market Trends Fueling Growth The global sleep mask market is significantly benefiting from the increasing use of digital media for communication and marketing. Vendors are investing in social media campaigns, particularly in developed markets, to promote their sleep masks.
Social media influencers, with their large followings, have become key opinion leaders in this market. Major brands like L'Oreal and Estee Lauder are partnering with influencers, including micro-influencers, for product promotions. This trend is expected to expand to emerging markets, driving the growth of the sleep .