Wednesday, August 14, 2024 Emirates Airline and S.L. Benfica have confirmed the extension of their partnership for another five seasons, pushing their collaboration through to 2029.
This extension signifies a major step forward in their relationship, which has flourished for over a decade due to their mutual dedication to excellence. Emirates became Benfica’s Official Airline Partner in 2014, and a year later, the partnership grew stronger as the airline’s iconic branding was showcased prominently on Benfica’s red jerseys. This latest agreement, the longest and most significant in Benfica’s history, will continue with a renewed focus, featuring the updated “Fly Better” branding on the kits, representing both the airline and the club’s shared ambition to achieve new heights.
Boutros Boutros, Executive Vice President of Corporate Communications, Marketing and Brand at Emirates said : “We see the extension of our partnership with Benfica as an opportunity to take the fan experience of the club’s passionate supporters in Portugal and around the world to a new level, as we grow and deepen our association with one of the most successful clubs in European football history. It’s also about our investment in Portugal, an integral part of our European network and a destination we’ve been serving for over 10 years, and this partnership illustrates our long-term commitment to the country.” Sport Lisboa e Benfica, renowned for its historic accomplishments and dedic.