The skin is our largest organ and it is vital to take care of it. But achieving clear, healthy and hydrated skin isn't always the easiest, especially with individual skin concerns, like hyperpigmentation or fine lines . That's why a lot of beauty consumers are turning to Korean skincare for help.
"Korean beauty is a lifestyle. It's about taking care of your skin before you see signs of aging. It's about prevention.
It's also about deep hydration and using products that are gentle for your skin," says Charlotte Cho , co-founder of Soko Glam , an online K-beauty marketplace, and founder of skincare brand Then I Met You . Over the last decade, K-beauty has surged in the U.S.
market. Maybe you've heard of the viral " 10-step Korean skincare routine " or have stumbled upon product recommendations on social media. Whether you're a K-beauty newbie or an expert, here's a guide, according to industry experts: What is K-beauty? "Korean beauty is all about the philosophy.
It's about preventative beauty," explains Erica Choi , co-founder of Superegg and licensed esthetician. "It's about the rituals that we establish for ourselves." The approach to Korean beauty is "skincare before makeup," shares Abe Cho , founder of Coréelle , an online K-beauty distributor and marketplace.
In South Korea, there is a phrase "쌩얼," that roughly translates to "fresh or bare face." "Face without the makeup," Abe adds to the translation, "it's like a sacred concept for a woman." Motivated b.