JEDDAH/RIYADH: The Saudi Artisanal Company is playing a central role in the development of Saudi Arabia’s flourishing handicrafts sector — a reminder of the Kingdom’s rich heritage and commitment to honoring its traditions. According to the company’s acting CEO, Ibrahim Al-Dulaijan, the SAC is “leveraging the country’s cultural wealth to empower Saudi artisans, build sustainable partnerships, and deliver Saudi-crafted goods that are an integral part of the nation’s legacy. “The company not only supports its skilled local artisans but also equips them with the latest technologies to create their pieces blending heritage, tradition, and innovation.
” Al-Dulaijan told Arab News in a written statement: “Empowering local artisans and designers is a key element of the company’s operations. We have activated a strategic partnership with the Royal Institute of Traditional Arts, through which practical training is provided for artisans, offering them practical and profitable opportunities in the artisanal field.” Part of the training includes extensive research on the history and cultural significance of various products.
“The team believes in the importance of preserving heritage and reviving and empowering crafts approved by the Heritage Authority. This belief is reflected in the communication, implementation, and supervision processes with artisans and designers.” Al-Dulaijan added.
The resulting products “reflect genuine heritage” and “tell enrichi.