At ’s Spring/Summer 2025 show, bold beauty and iconic looks were front and center. This was all thanks to the artistry of Marc Reagan, Executive Director of Global Artistry, Bobbi Brown and Master Hairstylist Tamika Gibson. Their work behind the scenes was all about translating the designer’s vision of confidence and timeless elegance— drawing on the iconic looks of the ’60s.
Reagan explained that the inspiration for the makeup came directly from Sergio Hudson’s love for the decade’s mod style. “Sergio sent me these pictures of mod looks,” he said, noting how this led to the show’s signature element: a striking blue winged liner. The choice of color was intentional.
“We wanted a color that would pop but also be iconic,” Reagan said, mentioning that the hue complemented Hudson’s pastel-heavy collection. The goal was to create a look that would unify the models’ appearances, giving them an air of strength. For the makeup, Reagan highlighted the importance of flawless skin, a key directive from Hudson.
“Sergio was adamant that complexions had to look perfect,” he shared. The team’s secret weapon was that delivered an impeccable finish. This balance allowed the focus to remain on the striking eyeliner.
Reagan also walked us through some of the essential products used to create the look. The team leaned on the a duo featuring cream shadow sticks and kohl liners. In particular, the shade Nightfall served as the base for the liner, giving structure an.