Saturday, November 9, 2024 The Singapore Tourism Board (STB) has launched a strategic partnership with Skyscanner , aiming to boost Singapore’s position as a top travel destination over the next two years. The collaboration, formalized by STB chief executive Melissa Ow and Skyscanner CEO John Mangelaars on October 15, 2024, will focus on multi-year initiatives that include joint marketing campaigns, enhanced brand awareness, and the development of a unique stopover solution designed to attract additional visitors to Singapore. Through this partnership, STB projects 15 to 16.
5 million tourist arrivals and S$27.5 to S$29 billion (US$20.7 to US$21.
9 billion) in tourist spending by the end of 2024. The collaborative effort seeks to leverage both organizations’ strengths, with STB contributing its market insights and Skyscanner offering advanced machine learning capabilities for precise targeting of potential travelers. STB’s chief executive Melissa Ow emphasized, “By layering our customer insights with Skyscanner’s machine learning capabilities, we can better target consumers and innovate on the stopover experience, creating a seamless booking journey that enhances the appeal of Singapore as a transit and leisure destination.
” Singapore’s tourism recovery has been bolstered by a series of new attractions and accommodations, enhancing its allure for both international and regional visitors. Among the latest highlights are Bird Paradise , The Palawan @ Sentosa , Sento.