FORT WORTH, Texas , July 25, 2024 /PRNewswire/ -- Simpli.fi , the Advertising Success Platform providing programmatic advertising and workflow software to agencies, brands, and media companies, today announced an expanded Connected TV (CTV) suite that will give advertisers greater pricing flexibility and more control over their inventory quality. This suite of solutions enhances brand reputation and safety efforts while helping companies of any size effectively reach their target audiences.
The share of viewing time on linear TV in the U.S. has fallen below 50% for the first time, according to eMarketer .
As streaming continues to attract viewers across demographics and geographies, advertisers must meet their audiences where they are while navigating the seemingly endless streaming content, maintaining brand standards, and maximizing ROI. Designed with these specific challenges in mind, Simpli.fi's new solutions will revolutionize CTV advertising strategies: Streaming TV Tiers: Advertisers can now customize Simpli.
fi's streaming TV solutions to meet their individual needs and budgets. With four tiers that offer different inventory sources, targeting, and features, advertisers can more easily tailor their program according to their budget. No matter which tier advertisers select, they will benefit from Simpli.
fi's unparalleled premium publisher network. CTV Choice: Through Simpli.fi's CTV Choice offering within the company's Streaming TV Tiers, advertisers can create a premiu.