Simon Cowell's been dealt a fresh blow in the search for the new One Direction . The Britain's Got Talent and X Factor judge is looking for the UK's next boyband as part of his new Netflix documentary called The Midas Touch. But things haven't been going well for the TV legend, with interest in his hunt dwindling and an awkward turnout at auditions.
Now it's clear Simon's social media efforts are also going down like a lead balloon, with his show's account failing to generate any following at all. At time of publication, his page has just 777 followers, worlds away from his own 2.3million-strong audience on Instagram .
The Britain's Got Talent account has 1.4million fans and America's Got Talent has more than 3.3million, so it's known why no one is following Simon's new page, despite a huge marketing budget – including billboards and PR stunts – no one seems to be interested.
It comes after Simon launched a scathing attack on social media, blaming it for the music industry's downfall. The 64-year-old music tycoon, who propelled acts like One Direction and Leona Lewis to stardom, argues that the industry is floundering as aspiring artists skip traditional record label routes in favour of fame through social media channels. Chatting with Jackie Brambles on Greatest Hits Radio, Cowell lamented: "The reality is that every day something like 200,000 songs are uploaded [to social media] so weirdly less people are getting signed, and less people are breaking worldwide.
"It's the.