Doha: Sidra Medicine, a member of Qatar Foundation, launched an awareness campaign yesterday focusing on its services and its commitment to improving women and children’s health in Qatar and the region. The campaign ‘Innovating Care. Transforming Lives’ was launched at a media event and highlights how Sidra Medicine focuses on advancing healthcare through cutting-edge research and personalised treatment.

Sidra Medicine opened outpatient clinic in 2016 and main hospital in 2018. Over the years the facility is dedicated to providing specialised healthcare to women and children. “Our innovative approach to healthcare and clinical research has allowed us to be firmly entrenched into the hearts and minds of our patients, their families, the community and other stakeholders as a trusted healthcare partner and leader,” said Dr.

Iyabo Tinubu-Karch, CEO of Sidra Medicine addressing the event. “We are not only mending hearts, but winning them too! And more importantly, we are changing lives,” she added. The event also highlights Sidra Medicine’s notable progress in personalised, research-based care, supporting Qatar’s National Vision 2030.

“Since the opening of our outpatient clinics in 2016 and our main hospital in 2018, we have been on a remarkable journey characterised by care, healing, and recovery. As we have become a leading hospital in the clinical services we provide, from nurturing and graduating the next generation of healthcare leaders to our research pro.