Punjabi star is the first Indian musician to become a climate advocate for the initiative by the UNFCCC Punjabi artist Shubh. Photo: Courtesy of the artist , the Indo-Canadian star behind songs like “No Love” and “Cheques,” has been appointed as the inaugural Global Ambassador for the UNFCCC Digital Climate Library (DCL). The announcement was made at the recent COP29 conference in Baku, Azerbaijan by the United Nations Framework Convention on Climate Change (UNFCCC) and it reportedly marks the first time a music artist of Indian origin has been given the advocacy role and title.
Shubh joins the likes of public figures such as Leonardo DiCaprio, David Beckham, Coldplay, BTS, Billie Elish , Don Cheadle, Shailene Woodley, Prince Harry and Meghan Markle who have worked with the UNFCCC on climate change initiatives. Shubh said about the appointment in a statement, “Growing up in an environment of academicians, building a sustainable knowledge bank is critical. Through this role, I hope to use my platform to bring attention to the issue, share knowledge, and be part of a movement that pushes for a better future, not just for all of us, but for future generations as well.
I hope our combined efforts create a positive impact in addressing global warming and fostering sustainable living for all species on our planet.” The UNFCCC Digital Climate Library was announced last year at COP28 in Dubai. A statement from the UNFCCC describing the DCL says it involves the “digitiza.