In a groundbreaking move, renowned Punjabi music sensation Shubh has been appointed as the inaugural Global Ambassador for the UNFCCC Digital Climate Library (DCL). This historic appointment announced by the United Nations Framework Convention on Climate Change (UNFCCC) at the 29th Conference of the Parties (COP29) marks the first time a music artist of Indian origin has been bestowed with such a prestigious advocacy role and title. Globally, celebrities such as Leonardo DiCaprio, David Beckham, Coldplay, BTS, Billie Elish , Don Cheadle, Shailene Woodley, Prince Harry and Meghan Markle work with the UNFCCC on climate change initiatives.
With a global reach of more than 20 billion digital impressions and over 5 billion music streams, Shubh’s unique perspective, shaped by personal experiences, aligns perfectly with the DCL's commitment to elevating diverse voices in climate advocacy. As the Global Ambassador, the rapper and singer-songwriter will engage a worldwide audience, to raise awareness about climate change and promote sustainable solutions. His appointment highlights the power of music to drive social change and inspire a new generation of climate activists.
Through his appointment, the 28-year-old popular artist will empower young people to become agents of change and address the pressing issue of climate change. Shubh expressed his enthusiasm for the appointment, stating, “Growing up in an environment of academicians, building a sustainable knowledge bank is criti.