The Summer Olympics (Paris 2024) kicked off in Paris, France, this year from July 26 to August 11. Approximately 10,500 athletes from 206 countries traveled to compete in the event, as dozens of National Olympic Committees set up hospitality houses in the capital to showcase their country's culture and engage in sports diplomacy. Korea’s hospitality venue to promote its culture to the world was the “Korea House.
” For this year’s Summer Olympics, the Korean government enlarged the scale of its programs to boost the country’s profile. A promotional campaign, “Campagne de Promotion de la K-Food Culture 2024,” was also launched at a site nearby to introduce Korean food culture to the locals. Korea House Korea House ran from July 25 to August 11 at Maison de la Chimie (House of Chemistry), an international conference center in the heart of Paris.
This year, fifteen private and public institutions offered a wide range of exhibitions, interactive experiences and cultural performances. The events were co-hosted by the Ministry of Culture, Sports and Tourism (MCST) and the Korean Sports and Olympic Committee. Korea House had been a tradition since the 2004 Athens Olympics, serving as a hub to support Korean athletes and facilitate sports diplomacy.
The government held the largest-ever Korea House this year to accommodate the higher number of visitors participating in the high-profile Paris Olympics. Korea House Events The cultural events that took place during the 2024 S.