Fans of beauty products with an eye for a bargain will want to head to B&M for a new cheap face cream people are comparing to a luxury designer version. Some content creators have said the £2.99 Face Facts polypeptide fusion cream is similar to one from Drunk Elephant.

Costing £62 for 50ml, the Drunk Elephant product promises to restore skin and reduce the appearance of wrinkles and ageing. On TikTok, one creator shared a video of herself in B&M looking for products resembling Drunk Elephant. This included the budget Face Facts polypeptide cream alongside several others.

On the box it is described as a “strengthening skin protein shot”. The packaging also shows that it is made with amino acids and moringa seed oil and is completely plant-based. In her video Sarah Ivell also picked out the following budget products similar to those created by Drunk Elephant, all from Face Facts: You could also buy these as a set as part of the glowy skin prep trio, which she showed in the video.

In a caption under her video, Sarah said: “Found what appears to be Drunk Elephant and Bubble dupes in B&M...

most importantly please check the ingredients before buying for your children.” Another creator, , also took to TikTok to show the glowy skin prep trio from B&M, saying she “couldn’t wait” to try them out. She told followers they cost £5, “bargain”, she said.

On the website, the Protoni polypeptide cream has an average rating of 4.7 out of five from more than 1,000 reviewers.