Shein’s strategy for Europe and the US: ‘We only make 200 copies of a garment. If it’s successful, we mass produce it’ Peter Pernot-Day, head of strategy at the Asian giant, argues the company is committed to ‘transparency,’ despite the fact that it does not make its business figures public and is under scrutiny for its supply chain Shein has emerged as a significant disruptor in the fashion industry. However, little is known about its business operations.
Only that the company is valued at $64 billion following its latest round of financing, sells in 150 countries, and employs around 16,000 people — just 10% of Inditex’s workforce. There is speculation that Shein’s revenues have already surpassed those of Inditex (the owner of brands such as Zara), but the company — now based in Singapore after originally being founded in China — does not disclose its financial information. Shein — which operates solely online — is rumored to be focused on an imminent IPO, while concerns persist regarding whether its supply chain meets basic labor rights standards.
Peter Pernot-Day, the head of strategic and corporate affairs for North America and Europe, refrains from commenting on what he calls “speculations.” Question. How do you define Shein’s business model, how it works, and its impact on the fashion industry? Answer .
Our vision is to make fashion accessible to everyone. The principles behind that idea have led to the creation of something that is uniqu.