Friday, October 4, 2024 Sharjah Tourism invites Indian tourists to explore the UAE’s cultural heritage, offering a unique blend of tradition, history, and modern experiences in the heart of the Emirates. Sharjah, often referred to as the cultural heart of the UAE, has evolved into a vibrant destination for travelers seeking a unique fusion of tradition, nature, and modernity. In an exclusive conversation with BOTT Magazine, Khalid Jasim Al Midfa, Chairman of the Sharjah Commerce and Tourism Development Authority (SCTDA), offers insights into the emirate’s rich heritage, key attractions, and visionary projects that position Sharjah as a top global travel destination.

Sharjah’s appeal is rooted in its diversity and proximity to rich experiences. The bond between Sharjah and India, dating back over 500 years, was built on trade and has blossomed into strong cultural ties. Indian influences can be found in many aspects of daily life, from architecture to cuisine, where Indian flavors have been adapted to local tastes.

Tourism is also a vital link between Sharjah and India. Since 2014, Sharjah has actively promoted itself to Indian travelers, resulting in a positive response. Indian tourists now make up approximately 11% of the city’s hotel guests, solidifying India as one of the top four source markets.

Under the guidance of His Highness Dr. Sheikh Sultan Al Qasimi, Sharjah has launched several ambitious tourism projects. Among these is Sharjah Safari, the largest safari .