For the second year in a row, Shangri-La was ranked Singapore's best customer service provider. SINGAPORE – Despite dwindling visitor arrivals and dampened demand for the hotel industry, luxury hotel brand Shangri-La topped a ranking of Singapore’s best customer service providers for the second year running. Hotel brands once again performed well, taking half of the top 10 spots in the 2024/2025 edition of Singapore’s Best Customer Service survey .
The survey results were released on Aug 21. The other hotels in the top 10 list were Parkroyal Collection at No. 2, followed by Marina Bay Sands, Mandarin Oriental at No.
7 and Marriott at No. 10. Open for just over a year, Bird Paradise in Mandai Wildlife Reserve entered the top 10 for the first time, and placed No.
4. Pizza restaurant chain PizzaExpress was the other new entrant, at No. 9.
Cat supply pet store CatSmart climbed one spot to No. 5. Airlines All Nippon Airways and Singapore Airlines took the No.
6 and No. 8 places respectively. The survey , conducted by The Straits Times and leading global data firm Statista in March and April, identified Singapore’s best customer service retailers and service providers from among 1,800 companies across 99 categories.
Around 5,500 respondents took part in the survey that assessed organisations which provide customer experiences in traditional retail, online and services segments. New categories introduced in the ranking this year were casual dining restaurants and moving serv.