Wednesday, October 2, 2024 On September 29, 2024, the second “Shangri-La” Cultural Tourism Festival of the World was launched in Diqing Tibetan Autonomous Prefecture, Yunnan Province. The event brought together domestic and international visitors to explore Diqing’s natural beauty, rich culture, and ethnic traditions, further strengthening the global recognition of the “Shangri-La” Cultural Tourism Festival. Diqing: A Place of Fortune and Beauty Located in northwest Yunnan at the intersection of Yunnan, Sichuan, and Tibet, Diqing is home to the renowned “Three Parallel Rivers” UNESCO World Heritage site.
Known for iconic destinations like “Meili Snow Mountain” and the “Ancient Tea Horse Road,” Diqing is a prime tourism spot in Yunnan. The region’s name, “Diqing,” translates to “a place of good fortune and auspiciousness.” Festival Highlights During the opening ceremony, Zhang Weidong, Deputy Secretary of the Diqing Prefectural Party Committee, highlighted how tourism in Diqing has grown through cultural initiatives.
The launch of new train services has further boosted regional tourism, improving both scale and service quality. From January to August 2024, Diqing welcomed over 19 million tourists, generating 23.86 billion yuan in revenue—a 32% and 41.
7% increase respectively. Yunnan Kanglv Holding Group, a festival organizer, emphasized its efforts in enhancing Diqing’s tourism offerings and positioning it as a world-class destination. Yang .