We are experiencing an explosion in sex toys as must-have Christmas gifts. Sex toys have gone from being a marginal item found behind unmarked shopfronts or disguised as massage products to a significant part of America’s economy over the past three decades. The sexual revolution has been driven by evolving societal attitudes, technological advancements, discreet online shopping, and, increasingly, an awareness of the positive physical and mental health impact of sexual wellness.
While estimates vary, one estimated that the U.S. sex toy market is currently worth $30 billion a year.
Americans are spending about the same amount of money on vibrators, kinks, and lube as they are on books. And Christmas is a sex sales boom. Indeed, the Womanizer brand—whose toys had a moment in the sun this year when Katy Perry pulled one out of her tool belt in the video for has even produced an for $200.
Mariah Freya, the CEO and co-founder of , a “pleasure-based sex education” site that offers subscribers tutorials on how to have better sex, told the Daily Beast that Christmas is a time when people are buying more sex toys because we tend to be more focused on sex at times of celebration, when life feels “fun and positive like at Christmas.” She has some empirical evidence to back up this thesis too: “December is the month when people have the most sex in the Northern Hemisphere. You see born in September and October.
” She says the rise of sex toys as desirable Christmas gifts .