Seven’s new AFL programming strategy can be summarised as “too much footy is barely enough”. The network is poised to launch a massive expansion of football programming, with AFL matches and related programs broadcast seven days a week. Just in time for the network’s new AFL deal which allows it to put all content on Seven and streaming service 7plus.
Last night’s Brownlow cohost Hamish McLachlan , now back from his family sabbatical in France, is expected to feature prominently, maybe with an interview show. Nine commentator Kane Cornes is set to be bundled into the boot of a Trabant to cross the no man’s land to Seven next year, where it has been reported he will appear on several panel shows alongside star football columnist for The Age’s Caroline Wilson . When we approached Caro, in between greeting about a thousand well-wishers, she politely, directly but charmingly told CBD where to go.
Caroline Wilson was the centre of attention on Monday night. Credit: James Brickwood The new seven signings may be just the beginning, with more big-name signings to come. Heaven knows where the money is coming from, given its $250 million market cap and cost-cutting redundancies.
Seven West Media officials were out in force on Brownlow night, with CEO Je ff Howard glowingly name-checked at the start of official proceedings. Reformist news division boss Anthony De Celige was sitting one seat away from Herald Sun editor Sam Weir , which in no way looked awkward at the centre.