Bicester Village is an open-air luxury shopping outlet located in Oxfordshire in the UK. Its main appeal is heavy discounts on high-end luxury brands like Dior, Prada, and Gucci. Business Insider visited the village to see why tourists love it so much.

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You can opt-out at any time by visiting our Preferences page or by clicking "unsubscribe" at the bottom of the email. Advertisement An hour outside London by train is Bicester Village — a discount open-air shopping center presented like a quaint English town. The village is set up for tourists: red telephone boxes, pristine streets, and friendly staff in flat caps to guide you through your shopping experience.

For its millions of visitors every year — some of which travel from China and the Middle East, for example — it seems like a quintessential English shopping experience. This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now.

Have an account? Log in . With the added benefit of heavy discounts on high-end designer brands from luxury conglomerates like LVMH and Kering. Advertise.