Nigeria’s festive seasons, particularly Christmas, Ramadan, and Eid celebrations, unlock a wealth of business opportunities, with food vendors, caterers, and decorators experiencing a surge in demand. In Nigeria’s diverse economy, the changing seasons present a wealth of profitable ventures. From agriculture to fashion, enterprising individuals have found creative ways to capitalise on the country’s weather patterns and festive traditions.
Experts and entrepreneurs alike believe seasonal businesses not only drive the economy but also serve as lifelines for many families. Speaking on the subject, a business analyst, Samuel Okon, said, “Nigeria’s economy thrives on its ability to adapt to the seasons. From festive celebrations to agricultural cycles, each period presents unique opportunities for growth and innovation.
” Also, a caterer based in Ibadan, Kehinde Lawal, said, “During the festive season, I make more in a week than I do in months. People want the best for their events, and they’re willing to pay.” Some of these seasonal business opportunities, according to experts, include agriculture and seasonal crop production.
During the rainy season, farming takes centre stage. Small-scale farmers like Aisha Garuba in Kano experience a surge in demand for crops such as maize, rice, and vegetables. “The rains give us life.
With proper planning, we can meet market demands and make good profits,” Aisha shared. Dry season farming has also gained traction, with .