Industry data and analytics company Luminate said the hip-hop mogul’s music saw an average 18.3% increase in on-demand streams during the week of his arrest compared to the prior week. Sean “Diddy” Combs’ music catalog has seen a jump in streams since his and the .
Under his many musical monikers — including Diddy, Puff Daddy and P. Diddy — the industry data and analytics company Luminate said the hip-hop mogul’s music saw an average 18.3% increase in on-demand streams during the week of his arrest compared to the prior week.
George Howard, a professor of music business management at Berklee College of Music, said he's not surprised by the increase. To him, streaming is akin to a Google search of the artist as a means of satisfying curiosity. “Music just becomes another piece of information as people try to comprehend the atrocities,” Howard told AP.
“It’s like, ‘What would someone whose brain works like that, allegedly, what would their music sound like?’” With Combs' several business ventures — from Revolt TV to Ciroc vodka, both of which he's no longer affiliated with — Howard said many people likely think of Combs as a businessman before they think of him as a musician. “The natural curiosity that these types of charges evoke makes sense,” Howard said. “It’s like driving by a car crash.
People want to look.” An increase in streaming numbers following controversy is not uncommon. After a documentary about accused the R&B singer of .