Beauty aficionados were beyond excited for the release of a new mascara from Sculpted by Aimee, with many saying they are "already obsessed" since the LashLift mascara made its debut on Wednesday. The much-admired Irish makeup brand, which has recently graced the shelves of Selfridges, was at the heart of fan speculation as its creator, Aimee Connolly, teased that over a year's worth of work went into developing the product. Retailing at £20, the Sculpted by Aimee LashLift mascara promises to volumise lashes and provide an impressive lift, negating the need for a curler.
Its unique formula is crafted from lightweight polymers and minimal waxes, aiming to maintain lash elevation throughout the day. Fans of the brand and members of the wider Sculpted by Aimee community didn't hesitate to join the early access queue to bag the mascara, which is now reportedly being snapped up every four seconds. READ MORE: 'Amazing' noise cancelling headphones 'comfortable to wear for hours' READ MORE: The One Show's Alex Jones teams up with Cotton Traders to share must-have autumn fashion The new LashLift mascara has made waves, with fans raving about its incredible effects available in Ultra-Black for a bold, dramatic appearance or Rich Brown for a more subdued, natural look.
An impressive 93% of testers concurred that this mascara gave their lashes a notable lift, while 95% reported their lashes "look instantly lengthened". A staggering 252 lash-lengthening bristles are featured on the wand .