Eight years since launching the very first of his street food van fleet, Screaming Peacock founder Guy Wade is still likely to be asked the same question while on the job: ‘Do you sell any ‘normal’ burgers?’ The short answer to this is no. You won’t find any massed-produced beef or chicken patties served from these azure blue trailers that have become a common feature at festivals and market events across the country. Instead, wild venison and pheasant sourced from estates in Fife are the name of the game for a business inspired by a chance roadside encounter.
Pictured: Screaming Peacock founder, Guy Wade (Image: Supplied) “I remember once when I was around 16 years old, we were driving through the middle of nowhere and came across a food van parked in a layby," Wade said. “I ordered myself a bacon roll with a cup of tea and something twigged in my head. “I knew that I wanted to run my own business and thought this was the most brilliant idea in the world .
“Later, during the summer holidays of my first year at Nothumbria University, I had months' worth of time to fill so decided to take the plunge and buy my first three-metre burger van.” When it came to developing the brand of his new venture, it was always going to be a family affair for the budding entrepreneur . “Mum has worked in market research for 30 years, so she had a really good idea of what the consumer wants and helped me to settle on the name,” Wade continued.
“The foodie inspiration ca.