Chivas Regal has been unveiled as the official whisky partner of Arsenal. The luxury blended Scotch will support the North London club’s men’s and women’s teams as part of a new multi-year partnership. The deal was announced on the eve of the men’s 2024/2025 Premier League season, which kicks off this weekend.
Arsenal will open their campaign with a home tie against Wolves at 3pm on Saturday. READ MORE: 'This will not be an easy year': Whisky battles headwinds The whisky brand, which is produced by Chivas Brothers in Scotland , said the agreement will see it take supporters behind the scenes through exclusive content featuring men’s and women’s team players, celebrity supporters, creators and club legends. A new Chivas Regal Bar will also be launched within Dial Square at the Emirates Stadium.
To mark the opening match of the season, Chivas Regal said it has teamed up with a selection of local Arsenal pubs, including The Drayton Park, to buy Gunners' fans a round of Chivas highballs ahead of the match against Wolves. Chivas and Arsenal will also celebrate the first women’s game of the season against Manchester City with a highball giveaway at the Emirates Stadium on September 22. Nick Blacknell, Chivas global marketing director said: “Our partnership with Arsenal goes beyond whisky and football; it’s about unlocking a new layer of football culture for fans, both here in the UK and across the globe – extending the experience of the beautiful game we all lov.