Published 9:34 pm Sunday, December 15, 2024 By Scooter Hobbs Give Brian Kelly credit. True, if you see him coming these days it’s almost like seeing that distant cousin, the newly minted life insurance salesman, coming around the corner. Avoid eye contact.
Sneak into a side store. He’s hawking something to get into your wallet, you can be sure. In Kelly’s case, it’s not that term life policy you’ve been putting it off.
Just cash. So if you’re a little light this month, you might want to avoid Kelly’s phone calls, check the peep hole before answering the front door. Kelly probably spends almost as much time these days recruiting Dollar Bills as he does the Jimmys & Joes.
Money talks in this new age of blatantly buying football players legally, up front and pretty much above board. Your basic cash on the barrelhead is what it is. These days you can have all the lockerroom amenities you wat.
Show the recruits all the luxury resort-style saunas, the 5-star training tables, your indoor-outdoor putting greens and water slides. Current-day recruits probably won’t bat an eye. They might even yawn.
Those knick-knacks are sooooo 2020 when it comes to recruiting. Better now to just bring the cold cash and get it over with. Show me the money.
So that’s probably what Kelly wants to talk to you about — got to keep feeding more and more funding for that NIL, the collective that provides the big gold to be mined by your college football heroes these days. You’ll probabl.