A cross-party group of councillors including the town's charter mayor have called out several recent "stories in tabloid newspapers that disrespect our town" amid an effort to improve the resort's image. It comes amid criticism that Scarborough has a "lack of investment" and "high rates of crime" as well as a "scarcity" of high street shops." But Charter mayor of Scarborough, Independent Cllr Janet Jefferson, said: "I go to a lot of town centres and I don't think we have a bad selection and in fact, we have a lot of independent shops.

She added: "I think it's a bit unfair because everyone is trying their best under the present economic climate to do what they can and invest when they can. "Everyone has a right to their opinion, but when I look out of my window to see the bay, I think it's lovely." Scarborough South Bay While Britain's first seaside resort has also faced growing concern about the area's bathing water quality, especially in the South Bay which currently has a 'poor' classification, local leaders say they are aware of issues and are working to solve them.

Labour Cllr Rich Maw, said: "Scarborough is just a couple of years away from celebrating our quatercentenary as a tourist resort. RECOMMENDED READING: "We have lots to be proud of and I am hoping that in 2026, four hundred years after the discovery of the Spa waters by Mrs Farrer, we can..

. Anttoni James Numminen.