Wednesday, August 28, 2024 Scandic Hotels has unveiled a revamped loyalty program designed to enhance its commercial offerings, increase member loyalty, and provide more relevant, personalized experiences for guests. This overhaul sees the transformation of the existing Scandic Friends program into a more beneficial, digitally integrated platform aimed at enriching the guest experience. As the largest loyalty program in the Nordic hotel sector, Scandic Friends already boasts a membership base of 3 million individuals.
The company’s ambition is to double this number by 2030, reflecting its commitment to customer engagement and satisfaction. In 2023, Scandic Friends members accounted for approximately 38 percent of all room nights sold, underscoring the program’s significance in driving the company’s business. The reimagined loyalty program is expected to further increase member bookings and contribute significantly to overall revenue growth.
The new iteration of Scandic Friends introduces a fresh structure and design, expanding from five to seven membership levels. Each level offers a curated selection of benefits, ensuring that both frequent and infrequent guests find value in their membership. Key enhancements include streamlined methods for earning and redeeming points, access to exclusive member benefits, and tailored opportunities to elevate the guest experience.
Members can now more easily upgrade their stays or enjoy pre-ordered room refreshments, making their int.