Saturday, November 9, 2024 At the recent World Travel Market exhibition in London, the Saudi Tourism Authority (STA) introduced a groundbreaking addition to its tourism portfolio: SARA, an advanced, AI-powered virtual travel companion. Designed to provide a highly personalized and interactive experience for visitors to Saudi Arabia, SARA captivated attendees with her deep knowledge of the Kingdom’s diverse tourist destinations, rich historical sites, and unique cultural experiences. The debut of this innovative app signals Saudi Arabia’s commitment to embracing cutting-edge technology to enhance its smart tourism sector.
SARA is a digital female guide who leverages artificial intelligence to deliver real-time insights and information about the Kingdom’s attractions, events, and customs. As the beta version of the app was showcased at the Saudi pavilion during the World Travel Market, held from Monday to Wednesday, attendees were given the opportunity to interact with SARA directly. Through engaging stories and a conversational tone, SARA demonstrated her capability to respond intelligently to user inquiries, providing a glimpse into how Saudi Arabia is reimagining tourism in a digital age.
The primary aim of SARA is to serve as a virtual travel companion, offering users an enriching, tailor-made experience based on their interests and needs. Equipped with AI-driven capabilities, SARA can answer a wide array of questions, from details about Saudi Arabia’s archaeologica.