25 September 2024, Mumbai: Saudi’s national tourism brand, Saudi Welcome to Arabia, has kickstarted its first-ever immersive event ‘Spectacular Saudi’ in Mumbai, Maharashtra. Currently hosted at the city’s R2 Ground in BKC, the 8-day-long extravaganza began with an exclusive VIP showcase on September 24. The VIP preview brought together the very best of Indian cinema, business, sports, and fashion giving them a sneak peek into Saudi’s warm hospitality, iconic experiences, and culture.

Welcoming popular personalities from the film industry like Vicky Kaushal, Shraddha Kapoor, Bhumi Pednekar, Arjun Kapoor, Aditya Roy Kapoor, Sonakshi Sinha, and Suniel Shetty, Shilpa Shetty, Raveena Tandon, Soha Ali Khan and Kunal Khemu, Siddhant Chaturvedi, Neha Dhupia, Nushrratt Bharuccha, Tisca Chopra among others, each experience offered an interactive element starting with traditional coffee, dates, and Bakhour. Renowned fashion designers like Gaurav Gupta, JJ Valaya, Raghavendra Rathore alongside legendary sportspeople like Sania Mirza, Saina Nehwal, PV Sindhu, and Mary Kom, including Olympians Manu Bhaker, Swapnil Kusale, among others explored the immersive exhibits, taking in the Saudi wonders on display. Business tycoons, royalties and industrialists including Yash Birla, Suketu Shah, Lakshyaraj Singh Mewar, Yaduveer Krishnadatta Chamaraja Wadiyar along with acclaimed filmmakers like Guneet Monga, Farah Khan, and others were also a part of the exclusive showcase.

As attendees .