RIYADH: Riyadh-born Tala Abukhaled is the founder, designer, and creative director of the luxury bohemian ready-to-wear label Rebirth. Established in 2021, the sustainable slow-fashion brand for men and women that is intended to celebrate and revive Saudi artistic heritage in unique, modern, statement pieces, reflecting the Kingdom’s current cultural transformation. Rebirth, Abukhaled tells Arab News, is related to “anything that has to do with being free, being connected to Earth, or being inspired by nature.
It all comes back to that bohemian feel, using natural materials in the designs. “For me, what you wear reflects who you are,” she continues. “You can be whoever you want.
It can give you confidence, even change the way you act, so it’s really important.” Fashion has been a long-time passion for Abukhaled. “Ever since I was young, I knew I wanted to do something in the creative field and the arts, but I didn’t decide what until I started applying for university.
Growing up, I really did care about what I was wearing and styling my wardrobe, so that led me to (study for a) degree in fashion design and patternmaking (from French fashion institute ESMOD).” The bohemian — or “boho” — style that Abukhaled favors has long been associated with avant-garde non-conformists and has had a major impact on artistic styles over centuries. It generally promotes a free-spirited approach to creativity, borrowing from other art forms but not sticking to any ri.