Saturday, August 17, 2024 The Red Sea , one of Saudi Arabia’s most anticipated new developments, has launched an innovative campaign aimed at inviting the first wave of visitors to experience its offerings. This campaign, titled “Be The First,” was launched by Visit Red Sea, the tourism arm of the destination, in collaboration with Beautiful Destinations, a content studio and agency known for its creative endeavors. The campaign seeks to position the Red Sea as a must-visit location, enticing travelers with the opportunity to be among the first to explore this newly accessible region.
A Postcard-Inspired Campaign The campaign’s central video is designed like a digital postcard, beginning with the question, “Where do you go when you can go anywhere?” This question sets the tone for the video, which then guides viewers through the diverse experiences the Red Sea offers. From its pristine natural landscapes and luxurious accommodations to the rich Saudi heritage embedded in the area, the campaign paints a vivid picture of what visitors can expect. The visuals, reminiscent of a classic postcard, effectively capture the allure of the Red Sea, showcasing its newly opened beaches, vibrant coral reefs, and expansive desert landscapes.
The launch of this campaign marks a significant milestone, as it signals that the Red Sea development, which has been under construction, is now officially open for tourism. By emphasizing the exclusivity of being one of the first visitors, .