Tuesday, August 20, 2024 Backyard and Knowliom, two of Saudi Arabia’s leading cultural organizations, have joined forces to create a new cultural collective. United under the theme “Two Sides to One Story,” this partnership merges 6 companies and 20 brands, all working together to elevate the Kingdom’s cultural landscape through innovative experiences, products, and institutional assets. A new alliance is set to make waves in Saudi Arabia’s cultural sector, reflecting the goals of Vision 2030 to boost cultural vibrancy and celebrate the Kingdom’s rich heritage.
This collaboration forms a collective of distinct entities, each maintaining its unique brand identity while contributing to a shared mission: nurturing talent, preserving cultural heritage, and driving innovation. The newly formed cultural group is focused on creating a comprehensive ecosystem that fosters the development of cultural projects, provides extensive services to institutions, museums, foundations, and brands, and ensures that Saudi Arabia’s cultural legacy is recognized both locally and globally. With a profound understanding of the Kingdom’s cultural landscape, the group is dedicated to promoting a strong sense of identity and community, positioning itself as a leader in Saudi Arabia’s ongoing cultural renaissance.
This unification establishes the group as the largest private sector consortium devoted to the cultural sector in Saudi Arabia. With four office locations and a team of over 2.