Saudi’s national tourism brand, ' Saudi Welcome to Arabia' will be hosting its first-ever immersive consumer event ‘Spectacular Saudi’, from September 25 to October 2, from 2:00 pm-10:30 pm at R2 Ground in BKC, Mumbai. Slated to transport visitors straight to the Heart of Arabia, the 8-day extravaganza promises a sneak peek into Saudi’s many wonders and iconic experiences, all while extending the warm Saudi welcome. Visitors can expect unique immersive experiences–including exhibits, culinary delights, Ardah dancers, Saudi coffee, traditional scents and fashion –all under one roof.
Each experience will offer an interactive element, starting with traditional coffee, dates and Bakhour. Next, visitors will be guided through the ‘mountains and mirrors’ display, evocative of the iconic Maraya Hall in Alula. With many Instagram-worthy moments, visitors can start at the ‘360 Selfie Corner’ and choose from a selection of backdrops showcasing the many seasons, and natural wonders Saudi has to offer, such as the wild lavender fields in Al Jouf! A must for fashion enthusiasts–the Sadu Art Installation–is bound to impress.
Surrounded by colossal pieces of Sadu weaves, the display dwells into the history of this ancient craft that has been preserved by Bedouin women and is recognised by UNESCO as an intangible cultural heritage practice. Gastronomy buffs can enjoy Saudi delicacies at the Al Balad-inspired culinary corner. Featuring exclusive giveaways and discounts.