Monday, September 16, 2024 Saudi Ministry of Tourism launched its “Our Guests Are Our Priority” campaign in early September, marking a strategic initiative aimed at strengthening adherence to licensing and classification standards among hospitality establishments. This campaign is centered on enhancing compliance with relevant regulations throughout the Kingdom, with the goal of significantly improving service quality for both domestic and international travelers. Campaign Kickoff and Aims The campaign’s inaugural phase, which began in September, emphasizes media and awareness initiatives designed to engage various stakeholders within the tourism sector.
By fostering a greater understanding of regulatory requirements and enhancing service standards, the campaign aspires to uplift the overall hospitality experience. This endeavor reflects a commitment to improving the quality of services provided in the Kingdom and ensuring that both local and international visitors receive exemplary treatment. Strategic Goals and Vision 2030 The Saudi Ministry of Tourism aims to align this campaign with Saudi Vision 2030, which seeks to elevate the Kingdom’s profile as a leading global tourism destination.
Minister Ahmed bin Aqeel Al-Khateeb highlighted that the initiative encourages collaboration among all tourism stakeholders to support the broader objectives of Vision 2030. By promoting the Kingdom as a premier tourist destination, the campaign supports the strategic goals of trans.