Wednesday, September 25, 2024 “Shaandaar Saudi” unveils a vibrant campaign aimed at attracting Indian tourists, showcasing Saudi Arabia’s rich culture, history, and stunning landscapes. Saudi Arabia has introduced its first-ever dedicated marketing campaign for Indian tourists, dubbed “Shaandaar Saudi.” Launched in Mumbai on Tuesday, the campaign positions the Kingdom as a year-round destination catering to Indian families, culture aficionados, adventure seekers, and food enthusiasts.
The initiative aligns with Saudi Arabia’s Vision 2030, which aims to diversify the nation’s economy and attract 150 million visitors by the end of the decade, with a target of drawing 7.5 million tourists from India alone. Acknowledging the significance of cuisine in travel choices, the campaign spotlights a selection of Indian restaurants and vegetarian-friendly options, addressing the dietary preferences of many Indian travelers.
In addition to promoting its culinary offerings, Saudi Arabia is showcasing key destinations such as Diriyah, the Red Sea, Jeddah, AlUla, and Riyadh. These locations offer a variety of attractions tailored to different segments of Indian tourists, ranging from ancient heritage sites to cutting-edge urban landscapes. The campaign also emphasizes unique experiences tailored specifically for Indian visitors, featuring the Kingdom’s renowned hospitality, vibrant festivals, and a diverse array of activities available throughout the year.
Enhanced Travel Acc.