Thursday, November 7, 2024 On November 5, 2024, the Saudi Tourism Authority unveiled the ambitious coastal project, Saudi Red Sea, in a special ceremony at the World Travel Market (WTM) in London. This initiative was formally introduced by His Excellency Ahmed Al-Khateeb, Minister of Tourism and Chairman of the Saudi Tourism Authority. The Saudi Red Sea initiative showcases a transformative approach to sustainable coastal tourism, stretching across an unspoiled 1,800-kilometer coastline.
Designed as a premier destination for superyachts, this region offers world-class infrastructure, exclusive dive spots, luxury accommodations, and breathtaking natural surroundings. Key coastal destinations, including Red Sea Global, NEOM, Amaala, Jeddah Historical, and KAEC, were highlighted as part of the expansive exhibit at WTM. Before the World Travel Market (WTM), Saudi Arabia’s tourism industry celebrated unprecedented success, exceeding its goal by attracting over 100 million visitors well ahead of its scheduled timeline.
Throughout WTM, the Saudi delegation is set to reveal major announcements and strategic partnerships, highlighting its innovative approach to tourism at The Saudi Pavilion. The Saudi delegation at WTM features key representatives from the Ministry of Tourism, the Tourism Development Fund, ASFAR, Cruise Saudi, Saudia, Riyadh Air, Red Sea Global, Diriyah Company, the Royal Commission for AlUla, and NEOM. In August 2024, the Saudi Red Sea Authority (SRSA) introduced i.