NAIROBI, Kenya, 16 August 2024 -/African Media Agency(AMA)/- Business leaders, technology partners and SAP experts met this week to discuss the role and potential of innovation to power East Africa’s economic development and growth. Hardeep Sound, Regional Sales Director: Emerging Africa at SAP, noted that organisations throughout the region are investing in business transformation and technology for greater efficiency and resilience. “Interest in business AI and cloud ERP solutions are at an all-time high as companies seek to reimagine their business future by leveraging powerful technologies.

Powered by the latest digital transformation capabilities and supported by a rich ecosystem of expert partners, companies throughout East Africa are accelerating their innovation efforts and unlocking new growth opportunities.” The comments were made at SAP Innovation Day Kenya, part of a series of global events held in key markets across the world. The Kenya event follows successful similar events held in South Africa and Nigeria in May and July respectively.

SAP Innovation Day Kenya brought together business and technology leaders from across the East Africa region to discuss the latest strategies and approaches to technology-led innovation. Key to the discussions was the role of business AI in powering the region’s next wave of innovation and growth. Johannes Dressler, Managing Director for Emerging Africa at SAP, emphasised that East Africa is a strategic market for SAP, an.