Wednesday, August 28, 2024 Sanya Tourism Board and the Pacific Asia Travel Association partner to boost sustainable tourism development in tropical coastal cities across Asia Pacific. Today, the Sanya Tourism Board and the Pacific Asia Travel Association (PATA) entered into a Memorandum of Understanding (MOU) to foster the sustainable development of tourism in Sanya and other tropical islands within the Asia Pacific area. This new alliance was formalized during the 2024 Tropical Coastal City Tourism Event Media Briefing on August 27, an event aligned with PATA Travel Mart 2024.
The MOU was signed by Director General Albert Yip of the Sanya Tourism Board and CEO Noor Ahmad Hamid of PATA. The partnership aims to boost mutual cooperation in cultural and tourism sectors, undertake comprehensive tourism research, promote tropical coastal tourism development, advance international tourism marketing strategies, and enhance sustainable practices. Additionally, the agreement seeks to improve the visibility of tourism agencies and elevate the global tourism status of Sanya and the wider Hainan region.
“On behalf of the Association, I am pleased to solidify our collaboration with Sanya,” said PATA CEO Noor Ahmad Hamid . “By joining forces, we can work together to elevate tropical islands and coastal destinations as premier travel hubs. PATA is committed to assisting global destinations in identifying their distinct advantages and developing travel experiences that not only draw in.