Bear D’Egidio’s Santo Studio is a multidisciplinary creative studio inspired by all things California culture — from classic American muscle cars to breezy, high-end coastal fashion — and it translates that energy across a variety of projects from rally races to special clothing capsules. Now, Santo Studio is set to take a step towards the sea with the announcement of its new Surf Division. Set to launch in 2025, the Santo Studio Surf Division will be spearheaded by D’Egidio and WSL pro surfer Cole Houshmand, encompassing everything from cut-and-sew apparel drops to event sponsorship.
To hear the Santo team tell it, Houshmand was an easy choice to captain the fledgling division: a pro since 2014, he’s known for his effortless style both on and off his surfboard, therby touching all aspects of the Santo Studio creative output. “I’ve been following and supporting Cole’s journey for years. He’s one of the most disciplined athletes I’ve ever seen & has the most incredible energy and outlook on life,” says D’Egidio.
“Santo Studio Surf Division, led by Cole, is here to support those who value their craft and who look for support to travel the world competing and winning — as well as those who want to create meaningful and honest content that brings the culture of our brand to life.” Look for Santo Studio Surf Division’s apparel and activations to start rolling out during the 2025 WSL season..