Summary San Francisco International Airport unveiled a new logo to represent its history and commitment to modernization. The Bold light blue design reflects the airport's new vision of prioritizing people and the planet. The Rollout will take a few years, starting with digital platforms.
San Francisco International Airport unveiled a change to its brand after more than two decades. The airport revealed a new logo, retiring its previous design known as the “flight lines” logo. The change, which incorporates bold, light blue lettering, is reportedly intended to represent the airport’s history, while being brighter and more vibrant than the former look.
Although the logo was unveiled earlier this week, the airport says it will take “several years” to replace the previous design. New & modern SFO announced on Wednesday that its new brand resembles its “ongoing commitment to modernization and extraordinary passenger experience.” The last time it introduced a new logo was 24 years ago.
Ivar C. Satero, the airport’s Director, spoke about the new design. “We are excited to introduce our new brand and logo, which reflects the exciting changes happening at SFO.
Much like our old logo marked a period of time in the early 21st century, the new logo shows our commitment to deliver an airport experience where people and our planet come first.” A new vision The new look comes after extensive research through the collaboration of local designers over 18 months, according.