James Kitto said UK consumers “are telling us they want to take more control of their personal health” and to “track it, monitor it” and then respond to the data they see. The Korean tech giant has just unveiled a range of new devices, including the Galaxy Ring, a smart ring with seven days’ battery life which can be linked to the wearer’s phone and smartwatch to help track health stats, including sleep monitoring. It is joined by two new smartwatches and the latest generation of Samsung’s foldable smartphones – the Galaxy Z Flip6 and Fold6 – which have been loaded with the tech giant’s Galaxy AI tools for the first time.

“This launch is powered by our innovation and our focus and determination to continue to drive innovation – it is absolutely at the heart of what Samsung is about,” Mr Kitto, Samsung’s UK and Ireland head of mobile, said. He added that a key part of the company’s approach, helping it out stand out in the crowded mobile tech market, was the way it was meeting consumer desire for more health tracking tools across a growing range of devices. “At the heart of these products is the ability to track outdoor activities, sports activities, workouts, as you’d expect, plus heart rate, fitness, step counts, all of those kinds of activities and then all this data is built into an improved and ever-evolving Samsung Health,” he said.

“This is the largest health platform on the Android ecosystem, full stop. We’ve got millions of user.