Weeks after Loewe the German TV Company asked us to pull down a story about the Company moving to the Samsung Tizen OS, and were set to launch a new Stellar TV, Samsung has confirmed the adoption of the Companies smart TV operating system. Samsung technology will be embedded in Loewe’s new flagship TV, the Stellar, which is set to be launched in Australia shortly and in across Europe on 15th July. “This new collaboration with Loewe ensures that its latest luxury TV, stellar, will exceed expectations with the high-end experiences it brings to consumers,” said YS Kim, EVP, Head of the Service Business Team, Visual Display Business at Samsung Electronics.

“It’s also more momentum for Tizen OS, which has established itself as the software platform of choice for premium TVs. Moving forward, we will continue to push the boundaries of how users interact with their TVs.” When ChannelNews initially broke the story after retailers were shown the new TV in a private room at the Munich Hi Fi show, we were approached by Loewe representatives, with claims that the German Company had not confirmed the new OS that takes them head up against LG Electronics who are using their Web OS software to capture data on their customers and then selling it to third parties.

customers The latest Tizen OS, offers a wealth of content and service options, making it the ideal choice for Loewe’s discerning customer base, Samsung says. Loewe is known for incorporating premium and unique materials.